17 Novembre
17 November 2021
18 Novembre
18 November 2021
Welcome Speech
Alessandro Onorato
Assessore al Turismo, Grandi Eventi e Sport - ROMA CAPITALE
Thomas De Gasperi
President - Mkers
Roberto Tavani
Advisor on Sports Policies of the President of the Lazio Region – Regione Lazio
Gianfilippo Valentini
Co-founder - SocialmediaSoccer Srl / CEO - Goproject Srl
eSports Data
Jose Rodrigues
Market Lead - Brands, Sports, & Media - Newzoo
Marketing Scenario
Erminia Carotenuto
Sports Events & Partnerships Manager - OMG
Investing in eSports: why and how
Luca Pravadelli
Head of Sport Marketing - OMG
Alberto Bassi
Co-founder & CEO - BacktoWork
Risorse, competenze ed organizzazione dei Team
Fabio Ferrotti
Founder & CEO - Beaths
Maurizio Quintavalle
Head of Marketing - Mkers
Allen Hsu
Regional Head of Strategic Partnership and eSports Development - Garena
Fabio Fusco
International Business Development Manager - VALENCIA CF
Social Media, Piattaforme Digitali ed Esport
Giuseppe Suma
Head of Entertainment, Games & Sport, Global Business Solutions - TikTok
Tone of Voice ed i valori dell'eSports
Tomaso Uliana
Strategic Partner Manager - Youtube
Luca Pravadelli
Head of Sport Marketing - OMG
eSports e Gestione del Rischio: come stare al passo in un mercato che evolve rapidamente
Daniel Heal
Partner - Control Risks
Enrico Regiroli
Associate Director - Control Risks
Luca Pardo
Founding Partner - ONTIER
Lobby lunch
ES 21 Interview: Bernardo Corradi
Bernardo Corradi
Co-founder - PLB
Mobile Game: scenario e sviluppo di mercato
Alessandro Schintu
Mobile Services Director - HUAWEI
AS Roma Esport
Alessio Cifani
Esports Manager - AS Roma
Lorenzo Serafini
Marketing PR & Esports Development Manager - AS Roma
Istitutional Speech
Fabiana Dadone
Ministro per le Politiche Giovanili
Facebook Gaming
Kike Levy
Strategic Partner Manager EMEA - Facebook
La banana di Chaplin
Edoardo Magro “IlMasseo”
Streamer
Federico Albrizio
Editor - Calciomercato.com
Geo Ceccarelli
Marketing and Communication - Gruppo Roncaglia
The Esports Arena: come creare un evento unico ed immersivo
Sanne Faxøe
Executive Director of eFootball - DreamHack Sports Games
Broadcast a worldwide audience
Enrico Novari
Events & Commercial Sponsorship - TIM
eSerie A TIM
Gianluca Pizzamiglio
Head of Marketing - Udinese Calcio
Alberto Elia
Marketing Manager - Lega Serie A
Francesco Alivia
Marketing Manager, Sponsorship & Strategy - Infront Italy S.P.A.
Highlights Day 1
Non Endemic Brands
Gonçalo Brandeiro
Creator & CEO - Betclic Apogee
KPIs and metric in eSports
Valentina Camoni
Head of Operations - OMG
Maurizio Quintavalle
Head of Marketing - Mkers
Metaverse
Emilio Cozzi
Host
Social Media and eSports
Simone Tomassetti
Strategic Partnerships Southern Europe, Benelux & Scandinavia - Twitter
eSports and sustainability: the new meeting point: Gaming House, Stadium, LAN
Mirco Scarchilli
Head of Marketing Communication Experience - Mercedes-Benz Italia S.P.A.
Sophia Metz
CEO - Meltdown Bars
ES 21 Showmatch Interview: Parolo vs Prinsipe
Marco Parolo
Opinionista e Commentatore tecnico - DAZN
Daniele Paolucci “Prinsipe”
Pro Gamer FIFA
Education, Inclusion and Diversity
Francesco Toniolo
Professor - Unicatt
Matteo Masini
CEO - Mastersport Institute
Lobby lunch
Qual è l’evoluzione dei videogames in ottica eSports
Valerio Piersanti
Vice President Licensing and Partnerships - Assetto Corsa
Carlo Barone
Brand Manager - Riot Games
Il ruolo delle federazioni sportive negli eSports
Giovanni Sacripante
Head of Marketing and Esports - FIGC
Il ruolo delle federazioni sportive negli eSports
Graziano Martinelli
Vice Segretario Generale - FIP
Social Media, Piattaforme Digitali ed Esport
Michele Attisani
Cofounder & CBO - FACEIT
LegaB e WeArena: il valore sociale di BeSports 2021
Viola Nicolucci
Psychologist and Psychotherapist specialized in Digital Education
Matteo Esposito
Co-Founder & CSR Manager Creative Management Association CMA
Carlo Alessandri
Co-Founder & President Creative Management Association CMA
Francesco Monastero
Founder & CEO WeArena Entertainment S.p.a.
Crypto and eSports
Antonello Cugusi
CEO - Coinbar SpA
Gian Luca Comandini
Professor - Blockchain Expert MISE - Founder Blockchain Core/You&Web
Realtà Virtuale e Realtà Aumentata
Matteo Favarelli
Co-Founder and COO - AnotheReality
Lorenzo Montagna
President - VRARA
Showmatch
Daniele Paolucci “Prinsipe”
Pro Gamer FIFA
Cosimo Guarnieri
Pro Gamer FIFA
Finale
17 novembre
- 9:30
Welcome Speech
- 10:00
eSports Data
- 10:30
Investing in eSports: why and how
- 11:05
Risorse, competenze ed organizzazione dei Team
- 11:50
Social Media and Esport
- 12:10
Education, Inclusion and diversity
- 12:45
Legal: la gestione di un Pro Player vs uno sportivo
- 14:15
ES 21 Interview
- 14:50
Mobile Game: scenario e sviluppo di mercato
- 15:30
Social Media and Esport
- 15:45
ES 21 Interview
- 16:25
The Esports Arena: come creare un evento unico ed immersivo
- 17:00
Broadcast a worldwide audience
- 17:30
eSerie A
18 novembre
- 9:45
Highlights Day 1
- 10:00
Non endemic brands
- 10:40
KPIs and metric in eSports
- 11:20
Social Media and Esport
- 11:40
eSports and sustainability: the new meeting point: Gaming House, Stadium, LAN
- 12:15
ES 21 Interview
- 12:45
Rainbow Six, CSGO, COD: I valori dell’eSports
- 13:15
Lobby lunch
- 14:20
Qual è l’evoluzione dei videogames in ottica eSports
- 15:00
Il ruolo delle federazioni sportive negli eSports
- 15:30
Social Media and Esport
- 15:50
LegaB esport
- 16:25
Crypto and eSports
- 17:05
eLaLiga
- 17:25
Showmatch
- 17:55
Finale