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Programma

Home > Programma
17 Novembre
17 November 2021
18 Novembre
18 November 2021
9:30 - 9:55
By Alessandro OnoratoThomas De GasperiRoberto TavaniGianfilippo Valentini

Welcome Speech

Alessandro Onorato
Assessore al Turismo, Grandi Eventi e Sport - ROMA CAPITALE
Thomas De Gasperi
President - Mkers
Roberto Tavani
Advisor on Sports Policies of the President of the Lazio Region – Regione Lazio
Gianfilippo Valentini
Co-founder - SocialmediaSoccer Srl / CEO - Goproject Srl
9:55 - 10:20
By Jose Rodrigues

eSports Data

Jose Rodrigues
Market Lead - Brands, Sports, & Media - Newzoo
10:20 - 10:45
By Erminia Carotenuto

Marketing Scenario

Erminia Carotenuto
Sports Events & Partnerships Manager - OMG
10:45 - 11:20
By Luca PravadelliAlberto Bassi

Investing in eSports: why and how

Luca Pravadelli
Head of Sport Marketing - OMG
Alberto Bassi
Co-founder & CEO - BacktoWork
11:20 - 12:00
By Fabio FerrottiMaurizio QuintavalleAllen HsuFabio Fusco

Risorse, competenze ed organizzazione dei Team

Fabio Ferrotti
Founder & CEO - Beaths
Maurizio Quintavalle
Head of Marketing - Mkers
Allen Hsu
Regional Head of Strategic Partnership and eSports Development - Garena
Fabio Fusco
International Business Development Manager - VALENCIA CF
12:00 - 12:15
By Giuseppe Suma

Social Media, Piattaforme Digitali ed Esport

Giuseppe Suma
Head of Entertainment, Games & Sport, Global Business Solutions - TikTok
12:15 - 12:50
By Tomaso UlianaLuca Pravadelli

Tone of Voice ed i valori dell'eSports

Tomaso Uliana
Strategic Partner Manager - Youtube
Luca Pravadelli
Head of Sport Marketing - OMG
12:50 - 13:15
By Daniel HealEnrico RegiroliLuca Pardo

eSports e Gestione del Rischio: come stare al passo in un mercato che evolve rapidamente

Daniel Heal
Partner - Control Risks
Enrico Regiroli
Associate Director - Control Risks
Luca Pardo
Founding Partner - ONTIER
13:15 - 14:10

Lobby lunch

14:10 - 14:35
By Bernardo Corradi

ES 21 Interview: Bernardo Corradi

Bernardo Corradi
Co-founder - PLB
14:35 - 14:50
By Alessandro Schintu

Mobile Game: scenario e sviluppo di mercato

Alessandro Schintu
Mobile Services Director - HUAWEI
14:50 - 15:05
By Alessio CifaniLorenzo Serafini

AS Roma Esport

Alessio Cifani
Esports Manager - AS Roma
Lorenzo Serafini
Marketing PR & Esports Development Manager - AS Roma
15:05 - 15:25
By Fabiana Dadone

Istitutional Speech

Fabiana Dadone
Ministro per le Politiche Giovanili
15:25 - 15:45
By Kike Levy

Facebook Gaming

Kike Levy
Strategic Partner Manager EMEA - Facebook
15:45 - 16:25
By Edoardo Magro “IlMasseo”Federico AlbrizioGeo Ceccarelli

La banana di Chaplin

Edoardo Magro “IlMasseo”
Streamer
Federico Albrizio
Editor - Calciomercato.com
Geo Ceccarelli
Marketing and Communication - Gruppo Roncaglia
16:25 - 16:50
By Sanne Faxøe

The Esports Arena: come creare un evento unico ed immersivo

Sanne Faxøe
Executive Director of eFootball - DreamHack Sports Games
16:50 - 17:10
By Enrico Novari

Broadcast a worldwide audience

Enrico Novari
Events & Commercial Sponsorship - TIM
17:10 - 17:50
By Gianluca PizzamiglioAlberto EliaFrancesco Alivia

eSerie A TIM

Gianluca Pizzamiglio
Head of Marketing - Udinese Calcio
Alberto Elia
Marketing Manager - Lega Serie A
Francesco Alivia
Marketing Manager, Sponsorship & Strategy - Infront Italy S.P.A.
9:50 - 10:00

Highlights Day 1

10:00 - 10:20
By Gonçalo Brandeiro

Non Endemic Brands

Gonçalo Brandeiro
Creator & CEO - Betclic Apogee
10:20 - 10:45
By Valentina CamoniMaurizio Quintavalle

KPIs and metric in eSports

Valentina Camoni
Head of Operations - OMG
Maurizio Quintavalle
Head of Marketing - Mkers
10:45 - 11:10
By Emilio Cozzi

Metaverse

Emilio Cozzi
Host
11:10 - 11:30
By Simone Tomassetti

Social Media and eSports

Simone Tomassetti
Strategic Partnerships Southern Europe, Benelux & Scandinavia - Twitter
11:30 - 12:10
By Mirco ScarchilliSophia Metz

eSports and sustainability: the new meeting point: Gaming House, Stadium, LAN

Mirco Scarchilli
Head of Marketing Communication Experience - Mercedes-Benz Italia S.P.A.
Sophia Metz
CEO - Meltdown Bars
12:10 - 12:35
By Marco ParoloDaniele Paolucci “Prinsipe”

ES 21 Showmatch Interview: Parolo vs Prinsipe

Marco Parolo
Opinionista e Commentatore tecnico - DAZN
Daniele Paolucci “Prinsipe”
Pro Gamer FIFA
12:35 - 13:10
By Francesco TonioloMatteo Masini

Education, Inclusion and Diversity

Francesco Toniolo
Professor - Unicatt
Matteo Masini
CEO - Mastersport Institute
13:10 - 14:20

Lobby lunch

14:20 - 15:00
By Valerio PiersantiCarlo Barone

Qual è l’evoluzione dei videogames in ottica eSports

Valerio Piersanti
Vice President Licensing and Partnerships - Assetto Corsa
Carlo Barone
Brand Manager - Riot Games
15:00 - 15:15
By Giovanni Sacripante

Il ruolo delle federazioni sportive negli eSports

Giovanni Sacripante
Head of Marketing and Esports - FIGC
15:15 - 15:30
By Graziano Martinelli

Il ruolo delle federazioni sportive negli eSports

Graziano Martinelli
Vice Segretario Generale - FIP
15:30 - 15:50
By Michele Attisani

Social Media, Piattaforme Digitali ed Esport

Michele Attisani
Cofounder & CBO - FACEIT
15:50 - 16:25
By Viola NicolucciMatteo EspositoCarlo AlessandriFrancesco Monastero

LegaB e WeArena: il valore sociale di BeSports 2021

Viola Nicolucci
Psychologist and Psychotherapist specialized in Digital Education
Matteo Esposito
Co-Founder & CSR Manager Creative Management Association CMA
Carlo Alessandri
Co-Founder & President Creative Management Association CMA
Francesco Monastero
Founder & CEO WeArena Entertainment S.p.a.
16:25 - 17:05
By Antonello CugusiGian Luca Comandini

Crypto and eSports

Antonello Cugusi
CEO - Coinbar SpA
Gian Luca Comandini
Professor - Blockchain Expert MISE - Founder Blockchain Core/You&Web
17:05 - 17:35
By Matteo FavarelliLorenzo Montagna

Realtà Virtuale e Realtà Aumentata

Matteo Favarelli
Co-Founder and COO - AnotheReality
Lorenzo Montagna
President - VRARA
17:35 - 18:00
By Daniele Paolucci “Prinsipe”Cosimo Guarnieri

Showmatch

Daniele Paolucci “Prinsipe”
Pro Gamer FIFA
Cosimo Guarnieri
Pro Gamer FIFA
18:00 - 18:30

Finale

17 novembre

  • 9:30

Welcome Speech

  • 10:00

eSports Data

  • 10:30

Investing in eSports: why and how

  • 11:05

Risorse, competenze ed organizzazione dei Team

  • 11:50
Social Media and Esport
  • 12:10
Education, Inclusion and diversity
  • 12:45

Legal: la gestione di un Pro Player vs uno sportivo

  • 14:15

ES 21 Interview

  • 14:50

Mobile Game: scenario e sviluppo di mercato

  • 15:30
Social Media and Esport
  • 15:45

ES 21 Interview

  • 16:25
The Esports Arena: come creare un evento unico ed immersivo
  • 17:00

Broadcast a worldwide audience

  • 17:30

eSerie A

18 novembre

  • 9:45

Highlights Day 1

  • 10:00

Non endemic brands

  • 10:40

KPIs and metric in eSports

  • 11:20

Social Media and Esport

  • 11:40

eSports and sustainability: the new meeting point: Gaming House, Stadium, LAN

  • 12:15

ES 21 Interview

  • 12:45

Rainbow Six, CSGO, COD: I valori dell’eSports

  • 13:15

Lobby lunch

  • 14:20

Qual è l’evoluzione dei videogames in ottica eSports

  • 15:00

Il ruolo delle federazioni sportive negli eSports

  • 15:30

Social Media and Esport

  • 15:50

LegaB esport

  • 16:25

Crypto and eSports

  • 17:05

eLaLiga

  • 17:25

Showmatch

  • 17:55

Finale

Evento organizzato da:

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